Impactful Segmented Analysis

There's usually only a few data points that matter most. We dig until we're certain of what matters most, and which data points we can harness through improvement for greatest overall impact.

 

We always analyze data segmented. Why? Because the results can vary significantly across key segments, and so to automatically mix them is to potentially pollute the data. Analyzing segmented data uncovers new high-impact insights. This is an important and valuable way to get more granular with very high correlation and impact on purchase results.