Success Factors

Impactful, segmented analysis
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Bottom line data and strong signals of user intent
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A clear and flawless UX journey, QA
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Placing top focus on product(s), product quality, and product value proposition
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Clear, narrow user path / funnel
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User and customer empathy: Resolving the brand and UX effect from the user perspective
Ensuring users can understand strong value proposition very quickly and easily
Clarity, authenticity, providing users with confidence and removing all sources of hesitation or confusion
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Progressive disclosure, user flow
Real implementation timeline
Reliable measurement (ex. A/B measurement format)
Treating versions as total experiences, not a sum of parts of the experience
Measuring in terms of the full experience, not in terms of the success of one element on a small part of the experience
AOV/LTV optimization
Utilizing back-knowledge of A/B testing and growth marketing case results
Focusing in on the dominant purchase pathway and purchase window
Ensuring that the bottom of the funnel has healthy conversion before optimizing the top of the funnel
Applying growth strategy and digital marketing expertise

Thinking in 'Full Cohesive Versions'